Lead Graphic Designer with 12+ years turning briefs into printed, packaged, and installed work — brand systems, packaging, out-of-home, and campaign collateral, carried independently from concept through final production.
View Full Work Archive →Independent execution, start to end — with direct stakeholder collaboration throughout.
Graphic designer with 12+ years of experience (2014–present) in print and brand design, progressing from junior-level design roles into senior graphic design positions, directing brand systems from concept through final production. Known for taking full ownership of projects — briefs, proofs, vendor coordination, final print — independently managing execution without day-to-day supervision, while coordinating directly with stakeholders through every stage of production. Directed catalogues, brochures, packaging, exhibition materials, and campaign collateral for enterprise and franchise clients.
More recently: mentoring junior designers, applying AI tools (Google Gemini, Adobe Firefly, Microsoft Copilot) for ideation on live client work, and building on this foundation with formal training in Figma and interaction design fundamentals, extending toward UI/UX and digital product design.
Twelve years of client and franchise work, gathered in one place.
Six areas that come up on every print or brand project.
Stationery, business cards, brand marks — the full system a company runs on.
Duplex boxes, pouches, and labels from concept through pre-press.
Hoardings, light boxes, standees — designed to hold up at scale and distance.
Pre-press, vendor coordination, and proofing — owned end to end.
Vouchers, entry passes, and promotional collateral tied to a single brief.
Direct stakeholder communication and mentoring junior designers.
Roles held, in reverse.
Formal training behind the interest in UI/UX and digital.